Richter Entertainment Group is an independently owned live entertainment company that has been producing events internationally since the early 1990s.

REG is a full service concert promoter, venue operator, tour, festival and special event producer.

We deliver extraordinary events from intimate to large and loud, while ensuring effective, cutting edge, turn key service to our clients.

If you can dream it, we will deliver it.


Larry Richter


Larry Richter is the founder and owner of Richter Entertainment Group (REG), a company that has played a significant role in the music and entertainment industry for over 30 years. His journey in the business began with a band in the ’70s and later expanded to promoting shows for the University of California, Santa Barbara in 1986 and 1987. It was during this time that REG was established as a management company, initially handling Common Sense and other artists.

Larry’s career progressed as he took on various roles, from managing the Santa Barbara Bowl to working with Bill Silva Presents in the late 1980s. In 1991, Larry embarked on an international touring career, serving as a Tour Manager, Tour Accountant, and Tour Director for a diverse range of acts including Nirvana, Bon Jovi, Prince, Eric Clapton, Steve Martin, and Miley Cyrus. His involvement in the music industry continued, and REG evolved to produce and promote tours for artists such as Van Morrison and Paula Deen.

In 1994, Richter Entertainment Group expanded its scope to include the Special Event space. Since then, the company has been designing and producing a wide array of events, from corporate functions like the Super Bowl to award show parties, private gatherings, and fundraisers. These events have ranged in size from intimate settings with 100 guests to large-scale productions hosting up to 40,000 attendees. REG collaborates with major corporations including FedEx, Coca-Cola, Hard Rock Hotels, and organizations like the American Diabetes Society.

Larry Richter’s contributions to the industry go beyond his extensive experience. He brings to the team a wealth of relationships, innovative solutions, and a deep understanding of the entertainment business. Throughout his career, Larry has been instrumental in shaping and executing world-class concerts, tours, and events across the globe, leaving a lasting impact on the music and entertainment landscape.

Larry brings extensive relationships, innovative solutions and a wealth of experience to the team.

Articles about Larry:

Touring Nirvana To Bon Jovi, A Talk With Larry Richter (Part I)

Touring Nirvana To Bon Jovi, A Talk With Larry Richter (Part 2)

Michael Richter

Venue Production, Corporate Program Management, Touring Production

Michael Richter has toured internationally and nationally as the production manager or lighting director with artists such as Van Morrison, Sammy Hagar, Brian Setzer Orchestra, REO Speedwagon, Melissa Etheridge, John Denver, Robert Cray Band, Kenny Loggins, Harry Belafonte, Huey Lewis and the News and Peabo Bryson. He has also served as the production manager for the Ironstone Amphitheare, Cox Arena at San Diego State University, the Coors Amphitheater in San Diego, Bill Silva presents, AEG inc., & Viejas Entertainment productions. In addition Michael works for Sound Image and is responsible for helping manage the companies touring division, i.e. production manager/tour account rep/tour support from their home base for the large roster of national touring acts that are on the road.


Colleen Kennedy


Colleen Kennedy has 35 years experience at the heart of the music/events business in Northern California.  She has worked with REG since 2005, as REG’s Box Office Queen at Ironstone and all other REG shows.  Colleen’s start in music/events was with Bill Graham Presents from 1980-1992.  She was the head of the Box Office for Bill Graham from ’85 until ’92. In addition to her extensive box office experience, Colleen has provided production and operation services on many major special events, festivals and stadium size concerts, such as: Nike Women’s Marathon, The Oracle Convention, Metallica, Dave Mathews, Outside Lands, Stone Soul Picnic and countless others.



Billy Cohen


Billy Cohen has 30 years of event marketing, publicity, promo, artist and event booking, event production and operations, and artist management experience.  Billy has worked with REG since 2005.  He is head of REG marketing, publicity and promo.  He also assists with Box Office and other show day operations.  Cohen started his career in NYC, and moved to Nor Cal after being personally hired by Bill Graham in 1990.  He has been a talent buyer for nine different nightclubs, and has provided talent buying services, production and operation services on special events and festivals, such as: Nike Women’s Marathon, The Bay To Breakers, Stone Soul Picnic and others.


Jay Sheehan


Ops Director
A 30 year resident of San Diego, Jay Sheehan oversees the production management and stage management areas for the School of Theatre, Television and Film at San Diego State University. Additionally, Jay created and leads the Certificate in Entertainment Management Program for the School. As the faculty production manager, Jay oversees all aspects of production for all main stage and student productions. When he isn’t teaching, Jay also serves as the Logistics Coordinator for the Presidents campus wide Arts Alive SDSU initiative, promoting the visual and performing arts on campus.

A published author, Jay has written the first book on production management in the USA. Along with Co-author, Cary Gillett, the two celebrated the release of The Production Managers Toolkit, on Routledge Press in September of 2016.

Jay also serves as the National Production Manager for Young Arts, dedicated to help identify and support the next generation of artists in the literary, performing, visual and design arts. In this capacity, Jay oversees productions in Miami, and the Presidential Scholars program at the Kennedy Center in Washington D.C.

Jay is an Equity stage manager, having spent 8 years at the Old Globe Theatre. Jay’s other jaunts around San Diego have found him as the Director of Production and Operations for the San Diego Symphony and Director of Operations for House of Blues, overseeing the 20,000 seat Coors Amphitheatre in Chula Vista.

Jay is also owner of Cue One Productions and is a freelance special event manager who client list includes the NFL Super Bowls in Houston and Minneapolis, Major League Baseballs All Star Game and many non-profit charity concert events in and around the United States.


Steve Allen


Steve Allen brings 26 years of experience to REG where he has had oversight of all production items since 2014. Originally from Fresno, CA, Steve has held progressing production positions within the industry. Most notably, Steve provides production support for REG’s festival partner with the Warren Hill’s Jazz and SOL festivals in Cancun and Cabo San Lucas. Steve has been the touring stage manager for Moody Blues and REO Speedwagon, Touring Production Manager for Rob Zombie and Slayer.He has served as Production Manager for the Fillmore Auditorium Denverand for Bill Graham Presents and Live Nation Colorado. Additionally, Stevehas served as a Guest Speaker for Fresno State University and San Diego State University in Theatre and Production Management.










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